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Preliminaries... Smart things to consider BEFORE you begin to invest money into additional internet marketing efforts...
1) Make sure that your web site is up and running and Fully Functional. You should have all working links and your web site should pull up in a speedy response time. For a gauge of it's speed and response time enter your web address at: http://www.alexa.com . (Take the time to click thru all your web site links manually to make sure that they all work and function properly yourself.)
2) Properly code your main web page text with all the correct keywords and keyword phrases that are meaningful for your business. Your keywords should be used inside your web page meta tags as well as be used inside the text portion of your website. (Meta tags are important parts of your html web coding. You should absolutely take the time to place your main keywords in meta tags and use them in text - at least on all of your main pages.)
3) It is important to simplify your website and make it clear what "action" you want your web visitors to take once they arrive at your main web page. This should be apparent within a 10 second study of visiting your main web page. A point to remember: You lose 50% of your audience with every click that someone has to follow to go deeper into your website. In most cases you want people to buy something. But, do you make it easy for that to happen? Secondly, if someone does not buy something you should at least be asking for their email address so that you may communicate with those visitors again at a later time.
Proceed with the internet marketing tour after ACTUALLY DOING the basic recommendations listed above!
Search Engine Marketing - The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.Internet Marketing - A form of online marketing strategies to help a website improve its ranking in search engines and can also refer to marketing strategies that include Website Optimization, displaying ads, or links throughout the internet with the common goal of improving the quantity and quality of visitors to a web site.
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